{"id":629,"date":"2015-03-19T10:47:54","date_gmt":"2015-03-19T10:47:54","guid":{"rendered":"https:\/\/www.reconditionengines.co.uk\/blog\/?p=629"},"modified":"2019-03-25T07:30:07","modified_gmt":"2019-03-25T07:30:07","slug":"will-apple-last-laugh","status":"publish","type":"post","link":"https:\/\/www.reconditionengines.co.uk\/blog\/will-apple-last-laugh\/","title":{"rendered":"Will Apple Have the Last Laugh?"},"content":{"rendered":"

<\/h1>\n

Apple\u2019s Auto Ambitions Laughed at by Mercedes-Benz<\/h1>\n

Almost all the well-known auto manufacturers are not breaking a sweat on widely spread rumours about smartphone giant \u201cApple\u201d entering into the auto industry<\/strong><\/a>. For them, it is really unrealistic approach that Apple is using, it doesn\u2019t have any idea what kind of complexities are involved in to complete life-cycle of car production.<\/p>\n

Along with auto industry\u2019s big players is Mercedes-Benz<\/strong><\/a>, and the chief Dieter Zetsche says he is absolutely not losing any sleep over rumours. Apple has a long way ahead of it to go, and we\u2019ll have to wait and see if it (Apple) is ever going to make it through.<\/p>\n

Profit margin is the far most important aspect that everyone is neglecting here, says Zetsche. Apple<\/strong><\/a> is, in a rough estimation, enjoying about 25 percent Return on Investment (ROI) in the smartphone industry, whereas, in the auto industry, it\u2019s not more than 10 percent. So would it be really wise of Apple to jump into something less profitable? Guess not!<\/p>\n

It isn\u2019t just the Mercedes that feels this way, GM is also on the same page as CEO Dan Akerson also believes that Apple doesn\u2019t have any idea about the automotive industry and underestimating the challenges ahead. He also expresses his thoughts as if he was a shareholder, he would have serious doubts about the profit they were going to make.<\/p>\n

The innovation and tech advancement that Apple has brought to smartphones and computers is absolutely above reproach, but that doesn\u2019t mean they would be able to do the same in the auto industry. Against all the odds, Apple has employed more than 200 specialists are working on bringing Apple\u2019s dream into life. But for the time being, many people find it a laughing stock. Let\u2019s wait and see how it turns.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple\u2019s Auto Ambitions Laughed at by Mercedes-Benz Almost all the well-known auto manufacturers are not breaking a sweat on widely spread rumours about smartphone giant \u201cApple\u201d entering into the auto industry. For them, it is really unrealistic approach that Apple is using, it doesn\u2019t have any idea what kind of complexities are involved in to […]<\/p>\n","protected":false},"author":1,"featured_media":631,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[224,3,105],"tags":[216,316,704],"class_list":["post-629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-technology","category-auto-news","category-general","tag-apple","tag-gm","tag-mercedes-benz"],"_links":{"self":[{"href":"https:\/\/www.reconditionengines.co.uk\/blog\/wp-json\/wp\/v2\/posts\/629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.reconditionengines.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reconditionengines.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reconditionengines.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reconditionengines.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=629"}],"version-history":[{"count":7,"href":"https:\/\/www.reconditionengines.co.uk\/blog\/wp-json\/wp\/v2\/posts\/629\/revisions"}],"predecessor-version":[{"id":2444,"href":"https:\/\/www.reconditionengines.co.uk\/blog\/wp-json\/wp\/v2\/posts\/629\/revisions\/2444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.reconditionengines.co.uk\/blog\/wp-json\/wp\/v2\/media\/631"}],"wp:attachment":[{"href":"https:\/\/www.reconditionengines.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reconditionengines.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reconditionengines.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}