{"id":385,"date":"2014-12-10T12:42:21","date_gmt":"2014-12-10T12:42:21","guid":{"rendered":"https:\/\/www.reconditionengines.co.uk\/blog\/?p=385"},"modified":"2019-03-25T07:31:25","modified_gmt":"2019-03-25T07:31:25","slug":"rental-firm-sixt-bmw-launch-drivenow-car-sharing-model-london","status":"publish","type":"post","link":"https:\/\/www.reconditionengines.co.uk\/blog\/rental-firm-sixt-bmw-launch-drivenow-car-sharing-model-london\/","title":{"rendered":"Rental firm Sixt and BMW launch &#8216;DriveNow&#8217; car-sharing model in London"},"content":{"rendered":"<h1>Rental firm Sixt joins hands with BMW to launch &#8216;DriveNow&#8217; car-sharing model in three London boroughs<\/h1>\n<p>City dwellers that drive to work may soon use vehicles very differently, thanks to a new charge-per-minute hire system on trial in London. <a title=\"BMW Cars\" href=\"http:\/\/www.bmw.co.uk\/en_GB\/index.html\" target=\"_blank\"><strong>BMW<\/strong><\/a> and rental firm Sixt have joined forces with a car-sharing platform called DriveNow, hoping to &#8220;make mobility so cheap that only the rich will buy cars&#8221;.<\/p>\n<p>DriveNow is already in use in Germany and relies on a smartphone app to locate, unlock and start cars, and then drive them away with a set charge per minute of use. A trial running currently by <a title=\"Sixt Car Rental\" href=\"http:\/\/www.sixt.co.uk\/\" target=\"_blank\"><strong>Sixt<\/strong><\/a> in Islington, Hackney and Haringey uses a fleet of 250 <a title=\"BMW 1 Series Engine for sale\" href=\"https:\/\/www.reconditionengines.co.uk\/rec-model.asp?part=reconditioned-bmw-116i-engine&amp;mo_id=1105\" target=\"_blank\"><strong>BMW 1 Series<\/strong><\/a>&#8216; and MINIs, and unlike Zipcar, you don&#8217;t need Registration that currently costs \u00a329, with vehicles available from 39p per minute, plus a further 19p per minute for parking charges.<\/p>\n<p>Similar in concept to the London Mayor&#8217;s &#8216;Boris Bike&#8217; system, the DriveNow scheme means users can leave the cars parked in any on-street parking bays around the three trial boroughs. The scheme could get even cheaper with the introduction of the all-electric BMW i3 planned for next year, eliminating fuel costs, congestion charging and road tax from DriveNow&#8217;s overheads to return the car to the point where you collected it.<\/p>\n<p>BMW board manager Peter Schwarzenbauer claims that the Munich-based firm will be &#8220;bringing the technology while Sixt is bringing the car rental experience&#8221;. In cities that embrace the scheme, one car will serve the purpose of dozens of privately owned vehicles, reducing motoring costs for all.<\/p>\n<p>Mr Schwarzenbauer added \u201cThe average age of our car buyers is in their mid 40s but the average age of a car sharing user is 32&#8243;, meaning the firm will reach motorists in a younger sector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rental firm Sixt joins hands with BMW to launch &#8216;DriveNow&#8217; car-sharing model in three London boroughs City dwellers that drive to work may soon use vehicles very differently, thanks to a new charge-per-minute hire system on trial in London. BMW and rental firm Sixt have joined forces with a car-sharing platform called DriveNow, hoping to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":386,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[320,132],"class_list":["post-385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bmw","tag-bmw","tag-sixt"],"_links":{"self":[{"href":"https:\/\/www.reconditionengines.co.uk\/blog\/wp-json\/wp\/v2\/posts\/385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.reconditionengines.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reconditionengines.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reconditionengines.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reconditionengines.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=385"}],"version-history":[{"count":4,"href":"https:\/\/www.reconditionengines.co.uk\/blog\/wp-json\/wp\/v2\/posts\/385\/revisions"}],"predecessor-version":[{"id":2409,"href":"https:\/\/www.reconditionengines.co.uk\/blog\/wp-json\/wp\/v2\/posts\/385\/revisions\/2409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.reconditionengines.co.uk\/blog\/wp-json\/wp\/v2\/media\/386"}],"wp:attachment":[{"href":"https:\/\/www.reconditionengines.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reconditionengines.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reconditionengines.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}